SHPS believes the ability to transform healthcare for plan sponsors rests in the ability to improve the health of individuals—and our new Carewise Health brand embodies this philosophy. Officially introduced as our core product brand in April 2008, Carewise Health creates an atmosphere of engagement, education, and empowerment that helps individuals better manage their health and healthcare spending.

Why Carewise Health? The simplicity and underlying meaning of the name resonates strongly with individuals, and communicates the type of health management products we provide. The brand identity, symbolizing individuals within a soft blue circle, will extend across print and electronic media to ensure brand recognition and provide a unified experience for participants engaged in Carewise Health products.

Currently, several SHPS products are branded Carewise Health, including health management and portal products for large employers. Over time, SHPS will convert its participant-facing products and materials to the Carewise Health brand.